Whether you’re a small business or an SME, investing in a marketing agency in Canberra is an excellent decision if you want to lighten your workload and make your marketing money work harder for you.
Deciding whether you need help marketing in Canberra involves evaluating your business goals, resources, and expertise.
Here are some questions to ask yourself before taking the leap.
What are your business goals and subsequent Canberra marketing goals?
Where do you want your company to be in 12 months and 5 years? What are your biggest opportunities for revenue growth? Is it more new customers/clients or optimising your existing customers/clients' leads?
If you can, clarify your short-term and long-term business objectives so that you’ve got a clear idea of what you need in terms of marketing. This will help you outline whether external expertise is needed.
Do you have the time and/or knowledge to take on your marketing needs right now?
Consider your own knowledge and bandwidth. If you lack expertise or time, a marketing agency in Canberra can provide valuable support.
Note that hiring an agency will free up a lot of your time, but it still requires your input. For example, at Birdsong Marketing, our goal for our marketing in Canberra is to free up around 75% of your time.
What is your budget for marketing in Canberra?
Of course, one of the main questions is, ‘How much will a marketing agency in Canberra cost?’
This depends on what you want to do. Are you looking for a one-off marketing strategy or copywriting for your new website? Or do you need ongoing social media marketing services?
There a many factors to consider when pricing out how much a marketing agency in Canberra will cost you, and typically, depending on their portfolio, they have different pricing structures to offer.
We work on the premise of first understanding your business goals and objectives, assessing how your marketing can help you achieve those goals, and determining how much budget we can allocate to the most important areas to help you reach those goals.
Have you conducted a marketing audit?
Don’t worry if you haven’t conducted a marketing audit – a marketing agency in Canberra can help you do a deep dive into this. But there are some simple ways to get the full picture of all your marketing efforts. Here’s a helpful list:
Examine your existing marketing channels – What’s working, what’s not. What do you want to be doing but don’t have the time or skill to do?
Review your audience analytics – Whether on your website or social media channels, you can see demographics about who is looking at your site or social media content. Which country or city they live in, age etc. Do these demographic analytics match your target customer?
See what your competitors are doing – Who are your main competitors, and what do they do really well? Is it their social media marketing in Canberra, or perhaps their email marketing? Is their website easy to use, or do they have a fabulous newsletter? Take note of both what they do well and areas of opportunity for them…and you.
These are great places to start a marketing audit, but a marketing agency can provide a more in-depth review, unbiased evaluation, and suggested improvements.
Do you have specialised skills (SEO, social media, content creation, etc.) for effective marketing in Canberra?
One of the best things about using a marketing agency in Canberra is the ability to tap into the expertise of other team members. Marketing covers a broad spectrum of talents – from developing a marketing strategy and SEO (search engine optimisation) copywriting to digital ads, design work, and reporting.
It’s best to ask yourself, which of these skills do you have, and which do you need the most support with?
Are you looking for a short-term marketing campaign or a long-term partnership?
Have you got a new product launch coming up that you need a marketing agency to oversee? Or are you thinking about a more long-term working partnership to boost your business?
Determine if your needs are project-based or if you require ongoing support. Some agencies specialise in one-off campaigns (openings, launches, events, PR), while others offer continuous services to help you achieve your bigger business goals.
Do you have the tech for effective Canberra marketing?
Marketing agencies often have access to advanced tools and analytics platforms, helping you measure and optimize your campaigns more effectively.
Social media marketing management: Loomly, Hootsuite
Email marketing platforms: Mailchimp, ActiveCampaign
Website hosting platforms: Wix, Wordpress, Squarespace
Project Management Software: Monday.com, Asana
Aside from Google and Canva's base level, each of these tools typically has a cost. When you work with a marketing agency in Canberra, not only do they cover the cost of all of these marketing tools, but they are also highly adept at using them, maximising your money.
Do you want a large-scale marketing agency or a freelance marketer in Canberra?
What’s the difference between a marketing agency and a freelance marketer, you ask?
Simply put, a marketing agency is a larger organisation that provides marketing services from multiple team members. You’ll have an account manager who oversees a team of specialists based on your needs.
A freelance marketer is typically an individual professional who offers specific marketing skills. This is a good fit if you have a couple of target marketing needs, such as help with your social media marketing or content creation. A freelance marketer is also perfect if you’re a small business looking to get the most out of your marketing budget to boost your business!
So, there you have it – a list of definitive questions to ask before partnering with a marketing agency in Canberra…or anywhere else.
Once you’ve thought about these key bullet points, research and interview potential Canberra marketing agencies to find the right fit for your business.
About the Author
I'm Alison, Founder of Birdsong Marketing in Canberra, Australia. I'm a data-driven marketing strategist with 15 years of experience. I scale from hyper-local clients to SME, with the foundation of my experience being within luxury + adventure tourism, heli tourism, ski resorts, architecture and building.
I also have a degree in Psychology, which I utilise to understand online personas, consumer behaviour and emotive purchasing.
Birdsong Marketing creates personalised marketing strategies, social media marketing, copywriting and content creation for businesses in Canberra and beyond that align with the goals and objectives of your business.
We facilitate the tactical parts of putting your plan into action, ultimately increasing the awareness of your brand.
Follow @birdsongmarketing on Instagram for free marketing tips, or ask me a question below.
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