Do you struggle with effective copywriting? Would you like to learn how to write an impactful paragraph that captures the attention of your readers, making them more likely to buy from you?
Hi, I’m Alison, a marketing copywriter in Canberra, and I’m spotlighting one of my favourite examples of how to create copywriting that’s both wonderful to read and also converts readers into buyers.
But first, what is copywriting, exactly?
‘Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond -- or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds of words with which to make a case, copywriters only have a few words to make their case.’ – Hubspot.
One of the best examples of how to create compelling market copy comes from the
American writer, author and writing instructor, Gary Provost. This specific tip comes from his book, 'Make Every Word Count’.
Here, he talks about the simplicity and power of alternating the length of your sentences within a paragraph.
Take a look at the two pieces of copy below that he uses to demonstrate how the use of sentences within copywriting makes it all the more enticing to your audience and customers.
The most frequently asked question for a copywriter in Canberra: Is copywriting actually worthwhile for a business?
Consider this: 74% of online readers prioritize spelling and grammar quality, according to Nectafy.
High-quality copy plays a crucial role in establishing respect and trust for a brand. Trust, in turn, increases the probability of turning your audience into loyal customers.
That's why it's valuable to invest in a skilled writer who can connect with your target customers, address their primary needs, and effectively convey how your product or service enhances their lives.
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Do you need some help with your marketing copywriting? Let’s talk.
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About the Author
I'm Alison, Founder of Birdsong Marketing in Canberra, Australia. I'm a data-driven marketing strategist with 15 years of experience. I scale from hyper-local clients to SME, with the foundation of my experience being within luxury + adventure tourism, heli tourism, ski resorts, architecture and building.
I also have a degree in Psychology, which I utilise to understand online personas, consumer behaviour and emotive purchasing.
Birdsong Marketing creates personalised marketing strategies, social media marketing, copywriting and content creation for businesses in Canberra and beyond that align with the goals and objectives of your business.
We facilitate the tactical parts of putting your plan into action, ultimately increasing the awareness of your brand.
Follow @birdsongmarketing on Instagram for free marketing tips, or ask me a question below.
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