Did you know that you can increase your Instagram traffic (i.e. people finding you, following your account, and clicking through to your website) simply by optimizing your bio?
It's true.
And it's easy.
Read on to see how.
Instagram Name Field
Your name field is what shows just under your profile image. Note, this is different from your username which is your @handle.
Your Name field is VERY IMPORTANT when it comes to your audience being able to search AND find you on Instagram - better known as your search engine optimization (SEO).
Use targeted keywords within your bio to make your account even more findable for your niche audience. For example, Instagram Strategist or Freelance Copywriter are excellent titles to use.
But if you want to get really specific, include the name of your town or city. E.g. Sydney Realtor or Boutique Hotel London. This will help you stand out to those who are really interested in what you have to offer.
If you’re an individual on the platform, include your name next to your title. Take a look at the @birdsongmarketing account to see what I'm talking about.
Instagram Business Category
Specify the industry of your brand or business!
Again, this helps those that are searching for businesses like yours so that you're far more discoverable.
But what about those who find you randomly? Well, when you have a clearly defined industry category, it best explains exactly what you and what services you provide.
Short & Sweet Bio
Your Instagram bio should be four lines or less?
Why?
Because any more any your bio cuts-off and your users have to tap, ‘see more’.....which 80% of them won’t.
Within these few short lines you need to convey:
Offer them your credibility in your industry
What’s in it for your audience?
And what do they gain by following you? Tip – Be specific.
Strong Call to Action (CTA)
This is essentially 3-6 powerful words that drive your audience to click your desired URL link.
It's here that you have the greatest opportunity to convert your followers into customers or clients.
Try these high performing CTA's in your Instagram bio:
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Brand-Aligned Instagram Profile Photo
Your profile image should be specially created for Instagram.
What do I mean by that?
Well, whether it's your logo or your face, it must work within the specs on the platform.
Select an image that your audience can immediately identify as your brand - even when viewed within the tiny profile photo window. If you're using a logo, ensure any text is clear, and it’s edited to fit the circular layout.
This has a massive impact on your business visibility.
Birdsong Marketing provides marketing services in Canberra, Australia and beyond.
From hyper-local clients to multi-million-dollar operations, Marketing Strategist & Founder, Alison Jones leads the creation of marketing strategies based on the goals and objectives of your business, as well as the facilitation of the tactical parts of putting your plans into action. Learn More >
For more FREE marketing tips, follow @birdsongmarketing on Instagram.
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