When business owners and company directors are asked about the main objective of their marketing efforts, they regularly hear say, ‘We need more people visiting our website and understanding what we offer’.
It’s no surprise that they, and you, want to drive more people to a business, and it’s through effective Canberra marketing that you can hit that target.
Whether you're a small local shop or a large corporation, these three effective Canberra marketing strategies can help drive more people to your business.
What you'll learn in this article:
1/ Leverage Local Canberra SEO Marketing
One of the most effective ways to attract more customers to your Canberra business is by leveraging local SEO (Search Engine Optimisation) in all of your marketing.
This involves optimising your website and online presence to rank higher in local search results on Google.
Here are some marketing tips to improve your local SEO in Canberra:
Optimise your free Google My Business listing: Make sure your business information is accurate and up-to-date, including your address, phone number, and business hours. Encourage satisfied customers to leave positive reviews, as this can improve your ranking in local search results.
Use local keywords on your website: Incorporate local keywords into your website content, such as "Canberra bakery" or "best coffee in Canberra." This will help your business appear in relevant local searches.
Use local keywords on your social media profile and posts: In the ‘About’ section on your social media profile, use those same local keywords to help your customers find your business. Examples include, ‘Are you looking for a bakery in Canberra? Come visit us!’ or ‘We are a top-rated construction company in Canberra’. Use variations of those same keywords in ALL of your social media posts.
2/ Utilise your Social Media Marketing in Canberra:
We all know that social media platforms are powerful marketing tools for reaching and engaging with potential customers.
Here are five ways you can effectively use social media marketing to drive more people to your Canberra business:
Choose the right platforms: Identify which social media platforms your target audience uses most frequently and focus your efforts on those platforms. For example, if you're targeting an established demographic with more money to spend (Boomers, Gen X and Millennials), use Facebook, Instagram and LinkedIn. TikTok is your best social media marketing platform if your target customer skews towards a younger demographic.
Create engaging content: Share content that informs, inspires, educates or entertains. This could include product photos, behind-the-scenes videos, customer testimonials, or insider tips related to your industry.
Authentically engage with your audience: Include thought-provoking questions in your social media content and promptly respond to comments and messages.
Collaborate with content creators in Canberra: Partnering with local influencers, whether small or big, can help you reach a larger audience and build credibility for your brand.
Run targeted ads: Use social media advertising to target specific demographics, interests, or locations. This can help you reach potential customers who may not yet follow your business on social media.
3/ Effective Canberra marketing is about engaging with your local community
Building a solid presence in the local community will drive more people to your Canberra business. Here are some ways to engage with the local community in the tightknit city:
Collaborate with other local businesses: Partnering with other local businesses can help you reach new customers and expand your network. Consider offering joint promotions or hosting events together to boost your marketing efforts.
Network: This is the secret sauce for boosting awareness and people to your business. Whether it’s a Mix ‘n’ Mingle type gathering, a keynote speaker event, or a roundtable discussion, relentless show up at these Canberra networking events to put a face to your brand and let people get to know who you are and what you do!
Attend tradeshows: Canberra is home to a quality schedule of events. Invest in a small set-up and show up at specific events to showcase your business.
In summary: Simple strategic marketing in Canberra will drive more people to your business
By leveraging local SEO, engaging with the local community, and using social media marketing effectively, you can drive more people to your Canberra business.
These strategies can help you stand out in a competitive market and attract new customers while building loyalty among existing ones.
About the Author
I'm Alison, Founder of Birdsong Marketing in Canberra, Australia. I'm a data-driven marketing strategist with 15 years of experience. I scale from hyper-local clients to SME, with the foundation of my experience being within luxury + adventure tourism, heli tourism, ski resorts, architecture and building.
I also have a degree in Psychology, which I utilise to understand online personas, consumer behaviour and emotive purchasing.
Birdsong Marketing creates personalised marketing strategies, social media marketing, copywriting and content creation for businesses in Canberra and beyond that align with the goals and objectives of your business.
We facilitate the tactical parts of putting your plan into action, ultimately increasing the awareness of your brand.
Follow @birdsongmarketing on Instagram for free marketing tips, or ask me a question below.
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