When Business Is Busy, But Growth Has Plateaued
I'm Alison, a Fractional Marketing Director to established Canberra organisations that need senior marketing leadership, clear direction, and measurable growth, not more disconnected tactics.
If your business has outgrown ad-hoc marketing but you don't want to hire a full-time director, this is the middle ground that actually works.
Many Canberra businesses reach a point where:
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Marketing activity is happening, but results are inconsistent
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Agencies or contractors are executing, but no one is leading
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Sales and marketing aren’t aligned
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Decisions are reactive, not strategic
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The CEO is still making marketing calls they shouldn’t have to
This is where a Fractional Marketing Director adds immediate value.
What I Do As Your Factional Marketing Director in Canberra
I step into your business as a senior marketing leader, not a supplier. You get clarity, direction, and momentum, without the overhead of a full-time executive.
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Define and lead your marketing strategy in line with your business objectives
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Translate targets into clear marketing tactics
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Set priorities, KPIs, and budgets
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Provide executive-level reporting and accountability
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Act as a strategic partner to the CEO and leadership team
Who I Work With
My fractional marketing director services are designed for:
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Canberra-based SMEs and growing organisations
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Professional services, private healthcare, construction, consulting and service-led businesses
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Companies turning over $5-20M+ annually
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Leadership teams who want strategic guidance, not marketing admin
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Businesses preparing for growth, expansion, or change
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Organisations with existing team members to implement the strategy
If this is you, I can make a difference to your business and your bottom line.
Why Work With Me
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18 years of senior marketing experience
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Leadership across professional services, private healthcare, construction, consulting, and premium brands
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A practical, commercially focused approach to growth
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The ability to operate confidently at the leadership and board level
My role is to help you make better marketing decisions faster and ensure marketing is driving the business forward, not just staying busy.
BIRDSONG ARTICLES
Save time and energy - start converting your audience into buyers. Dive into the marketing tips on the Birdsong Blog for proven tactics from a Marketing Consultant in Canberra that increase your reach to new and existing customers and clients.
Topics include social media marketing tips, email marketing tactics, Search Engine Optimisation (SEO) intel, and copywriting hacks.
LET'S TALK
Not sure what you want or where to start? Or perhaps you've got some clear marketing goals in mind!
We'd love to work with you.
Let's connect.
